Former pro footballer Tom Brady was grilled by comedians and former teammates during a Netflix-streamed roast, and quips about his role in promoting the bankrupt crypto exchange FTX were some of the most viral to emerge on social media.

On May 6, Netflix’s The Roast of Tom Brady saw the retired National Football League star as the butt of jokes about his career, his 2021 divorce from Gisele Bündchen and several other pain points of his life.

Comedian and roast host Kevin Hart poked fun at Brady for his role at FTX in his opening monologue, joking about why the event was at the Kia Forum arena in Inglewood instead of the Crypto.com arena in downtown Los Angeles.

“You’re probably asking yourself, ‘Guys, why didn’t we go to the Crypto.com Arena downtown?’” Hart quipped.

“Well, the reason why we didn’t go there is because we didn’t want to remind Tom’s fans of how much money he owes them. He fucked those people. Tom fucked those people. Fucked them good, didn’t he?”

Later on, comedian Nikki Glaser also piled on to Brady: “Tom also lost $30 million in crypto — how did you fall for that?” 

“I mean, even Gronk was like, ‘Me know that’s not real money,’” Glaser added, swiping at Brady’s former teammate Rob Gronkowski — frequently the target of jokes about his intellect.

Brady, Bündchen and several other high-profile athletes and celebrities were named in a class-action lawsuit against those who allegedly profited from promoting FTX shortly after the collapse of the exchange in November 2022.

Brady and Bundchen took an equity stake in FTX in 2021. Brady was reportedly paid around $30 million in FTX shares to promote the exchange and work alongside its now-jailed founder, Sam Bankman-Fried.

FTX filed for bankruptcy in November 2022 and it was revealed the exchange’s top executives had been using customer deposits to fund trading activity — resulting in a multibillion-dollar hole in its books.

Throughout 2021, Brady was heavily involved in the crypto industry. On April 7, he announced the upcoming launch of his own nonfungible token (NFT) platform.

That venture was forced to “shift its focus” in 2023 after tanking interest in the platform and NFTs more broadly, according to a July 2023 New York Times report.

Source